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May 26, 2023 | Dorothy Ng | Digital Transformer | Zooloo | 2 min read
Crafting Purposeful Surveys for Actionable Insights
Unlocking the true value of customer satisfaction surveys hinges on a fundamental initial phase: clarifying your goals and intentions. By keeping your end objectives in sight, you can discern the specific knowledge you aim to acquire from your audience and how it will be applied. This clarity of purpose enables you to construct direct and succinct survey questions, leading to actionable data. In this article, we explore three common scenarios where customer satisfaction surveys serve as critical tools for customer engagement, each demanding distinct purposes, content, formats, and approaches to yield quality and actionable results.
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December 14, 2022 | Dorothy Ng | Digital Transformer | Zooloo | 2 min read
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December 12, 2022 | Danny Lim | CEO | Zooloo | 2 min read
Top 3 Ways Customer Service Can Help Improve Your Marketing Efforts Read more
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A Collaborative Approach Between Marketing and Support Teams Read more
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How to Optimise Your Customer Journey's Final Touchpoints Read more
December 05, 2022 | Danny Lim | CEO | Zooloo | 2 min read
Aligning your Marketing Efforts with Customer Service During the Holiday Seasons Read more
November 25, 2022 | Danny Lim | CEO | Zooloo | 2 min read
How-to Offer Interest-Based Customer Service Read more
November 23, 2022 | Dorothy Ng | Digital Transformer | Zooloo | 2 min read
How-to Boost Customer Engagement (Part 2) Read more
November 21, 2022 | Danny Lim | CEO | Zooloo | 2 min read
How-to Boost Customer Engagement (Part 1) Read more
November 18, 2022 | Dorothy Ng | Digital Transformer | Zooloo | 2 min read
How-to Develop an Effective Omnichannel Support Plan Read more


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