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Top Posts
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The True Purpose of Customer Satisfaction Surveys
Danny Lim, CEO - May 24, 2023
2
Building an Engaging Knowledge Base for Customer Satisfaction
Dorothy Ng , Digital Transformer - May 22, 2023
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Choosing the Right Software for Your Business (Part 3): Deciding a Budget
Danny Lim, CEO - May 19, 2023
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FEATURED ARTICLES
May 26, 2023 | Dorothy Ng | Digital Transformer | Zooloo | 2 min read
Crafting Purposeful Surveys for Actionable Insights
Unlocking the true value of customer satisfaction surveys hinges on a fundamental initial phase: clarifying your goals and intentions. By keeping your end objectives in sight, you can discern the specific knowledge you aim to acquire from your audience and how it will be applied. This clarity of purpose enables you to construct direct and succinct survey questions, leading to actionable data. In this article, we explore three common scenarios where customer satisfaction surveys serve as critical tools for customer engagement, each demanding distinct purposes, content, formats, and approaches to yield quality and actionable results.
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